Which 1999 horror film pioneered viral marketing in cinema with a fake 'missing persons' website and manufactured urban legend that many viewers believed was real?

In the competitive world of Hollywood blockbusters, marketing campaigns can make or break a film's success. Some promotional strategies become legendary, creating unprecedented buzz and helping movies shatter box office records. This trivia question tests your knowledge of one of the most innovative viral marketing campaigns that changed how movies are promoted in the digital age.

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• The Blair Witch Project
• The Sixth Sense
• The Ring
• Scream 3

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