Which pop culture icon launched a sustainable beauty brand that became the first to receive the 'Butterfly Mark' certification from Positive Luxury for its commitment to sustainability?

In recent years, sustainability has become a major focus in the retail world, with many pop culture figures and celebrities launching their own eco-friendly product lines. These initiatives have significantly influenced consumer behavior and set new trends in the retail industry. Test your knowledge about which pop culture icons are making waves with their genuine commitment to sustainable products!

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Emma Watson with her 'Pure' beauty line
Pharrell Williams with 'Humanrace'
Gisele Bündchen with 'Sejaa'
Leonardo DiCaprio with 'EarthFace'