Which mythological figure's name was controversially adopted by a major retail brand, leading to a formal complaint from cultural preservation groups in 2019?

Throughout history, mythological figures and folkloric tales have been used extensively in retail marketing to create powerful brand identities and emotional connections with consumers. From Greek gods to Norse legends, these ancient stories continue to influence modern product development and marketing strategies. Test your knowledge about how mythology and folklore have shaped retail trends and consumer behaviors in this challenging trivia question!

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Maui (Polynesian demigod) by Disney for merchandise following the movie Moana
Huǒshén Zhùróng (Chinese fire deity) by a major smartphone manufacturer for a flame-resistant product line
Kikimora (Slavic household spirit) by IKEA for a furniture collection
Cernunnos (Celtic horned god) by an energy drink company for their wilderness-themed products