Which celebrity entrepreneur pioneered the modern beauty subscription box model that revolutionized the cosmetics industry's customer lifetime value approach?

Throughout retail history, certain celebrities have dramatically influenced consumer trends and shopping innovations through their business ventures. Beyond mere endorsements, these famous individuals have pioneered new retail concepts, subscription models, and payment systems that transformed how we shop. Test your knowledge about these celebrity retail pioneers and their game-changing contributions to the industry!

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• Rihanna with 'Fenty Beauty Box'
• Michelle Phan with 'Ipsy Glam Bag' in 2011
• Kylie Jenner with 'Kylie's Cosmetic Crate'
• Lady Gaga with 'Haus Labs Monthly'

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