In the famous 'Pepsi Challenge' blind taste tests of the 1970s-80s that helped Pepsi gain market share against Coca-Cola, what percentage of participants reportedly preferred Pepsi over Coca-Cola?

The 'Cola Wars' represent one of the most intense and long-running marketing rivalries in business history. Since the 1980s, Coca-Cola and PepsiCo have engaged in aggressive marketing campaigns, celebrity endorsements, and product innovations to win market share. This competition has shaped advertising strategies, influenced consumer behavior, and demonstrated the power of brand positioning. Test your knowledge about this iconic brand rivalry that has become a case study in business schools worldwide.

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More than 50% (between 50-60%)
Approximately 35%
Exactly 50% (an even split)
Less than 30% (Coca-Cola still won the majority)