Which innovative marketing strategy did Rihanna use when launching Fenty Beauty that revolutionized the cosmetics industry?

Many celebrities have ventured beyond their original fame to create successful product lines and brands. These celebrity entrepreneurs have employed various marketing strategies to leverage their personal brand equity and transform it into successful business ventures. This trivia tests your knowledge about the innovative marketing approaches used by famous people to launch and grow their product empires.

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Releasing 40 foundation shades to embrace all skin tones, focusing on inclusivity as the core brand message
Creating limited-edition collections only available through secret pop-up shops announced on social media
Implementing a subscription-only model where products were exclusively available through monthly boxes
Using AI-powered personalization to create custom-formulated products for each individual customer