Which luxury fashion brand pioneered the 'retail as theme park' concept with a flagship store featuring an indoor roller coaster that carries shoppers' selected merchandise to the checkout area?

In recent years, major brands have revolutionized retail by creating immersive, Instagram-worthy flagship stores that blur the line between shopping and entertainment. These experiential retail spaces have become tourist destinations in themselves, featuring interactive technology, customization stations, and even themed cafés. Test your knowledge about these innovative retail experiences that have transformed how consumers interact with products in the digital age.

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Burberry's London flagship with digital rain showers
Gucci Garden in Florence with museum-like exhibits
Gentle Monster's robot-operated Seoul store
Louis Vuitton's Tokyo location with virtual reality fashion shows