Which mythological symbol was controversially appropriated by a major athletic brand, leading to a formal apology to the Polynesian community in 2013?

Throughout history, mythology and folklore have been powerful tools for product branding and marketing. From ancient symbols becoming modern logos to mythical figures serving as brand mascots, the business world frequently taps into our collective cultural consciousness. Test your knowledge about how ancient myths and legends have influenced modern product marketing and retail strategies.

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• The Māori Ta Moko (traditional facial tattoos)
• The Norse Vegvísir (Viking compass)
• The Celtic Triskelion
• The Hawaiian Hei Tiki

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