Which retail innovation was first introduced by Broadway theaters in 2018 that resulted in a 27% increase in merchandise revenue?

The performing arts industry has embraced various retail innovations to enhance audience experience and boost revenue streams. From digital playbills to interactive merchandise kiosks, theaters have revolutionized how they engage with patrons before, during, and after performances. This poll tests your knowledge about a groundbreaking retail innovation that changed how performing arts venues approach merchandise sales.

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Self-service digital kiosks allowing purchases during intermission with seat delivery
AR-enabled mobile apps that let audiences virtually try on merchandise before purchasing
Subscription-based merchandise boxes delivered monthly to frequent theater attendees
Pre-performance text message ordering system with post-show pickup options