Which luxury fashion brand launched a 'Métiers d'Art' collection that partners with traditional craftspeople around the world to preserve endangered cultural techniques?

Test your knowledge about how global brands have incorporated cultural traditions into their marketing strategies through special collaborations. As consumers increasingly seek authentic cultural connections, many companies are partnering with artisans, cultural institutions, and heritage organizations to create unique product lines that honor traditions while appealing to modern markets.

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Chanel
Louis Vuitton
Gucci
Hermès