Which sporting goods retailer pioneered the use of in-store 'Test Zones' that allow customers to try equipment in simulated environments before purchasing?

The sports retail landscape has undergone significant transformations in recent years with brands creating innovative in-store experiences to engage customers. From interactive displays to personalized shopping journeys, sporting goods retailers are reinventing how consumers connect with their products. Test your knowledge about one of the most talked-about retail innovations in the sporting goods industry that has changed how customers experience products before purchase.

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Nike, with their 'Nike Trial Zones' featuring basketball courts and treadmills for shoe testing
Adidas, with their 'Performance Labs' offering biomechanical analysis for custom fitting
Under Armour, with their 'Connected Fitting Rooms' using AR to visualize performance
REI, with their 'Adventure Centers' simulating outdoor conditions for gear testing