Which innovative product launch technique did NASA use to build anticipation for the James Webb Space Telescope that broke engagement records across their platforms?

The James Webb Space Telescope (JWST) represents one of the most significant product launches in modern astronomy. NASA and its partners employed unique marketing and product launch strategies to generate public interest and support for this $10 billion scientific instrument. This poll tests your knowledge about the innovative product launch techniques used for this groundbreaking astronomical tool that has revolutionized our view of the universe.

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The 'Webb-cam' - a 24/7 livestream of the telescope's final assembly and testing phase
The 'UnfoldTheUniverse' campaign featuring real-time deployment milestone celebrations across global landmarks
A celebrity-driven social media campaign featuring astronomers competing to name new discoveries
A Netflix documentary series released simultaneously with each phase of the telescope's journey