Which linguistic technique, where a brand name's sound suggests product attributes, was used when Swiffer was chosen over traditional cleaning product names?

In the competitive world of retail, companies invest heavily in linguistic research to create memorable brand names and product descriptions that resonate with consumers. From sound symbolism to semantic associations, language plays a crucial role in how products are perceived and remembered. Test your knowledge about the fascinating intersection of linguistics and retail product branding!

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Phonetic symbolism - where the fricative 'sw' sound implies swift, sweeping motion
Semantic transparency - where the name directly states the product's function
Morphological blending - combining 'sweep' and 'differ' into a new word
Onomatopoeia - where the name mimics the actual sound made while using the product