Which mythological figure is credited with creating the first 'loyalty program' where devotees received special tokens that could be exchanged for divine favors and protection?

Before modern loyalty cards and point systems, ancient cultures had their own ways of rewarding devoted followers and customers. Mythology and folklore are filled with stories of gods and supernatural beings who created systems of devotion and reward. This trivia explores how ancient 'loyalty programs' in mythology compare to our modern retail concepts, revealing surprising parallels between ancient devotional practices and contemporary consumer engagement strategies.

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Hermes, who gave merchants special coins that ensured safe travels and profitable trade
Lakshmi, who bestowed golden lotus tokens to faithful worshippers that could be redeemed for prosperity
Freya, who distributed amber pendants that devotees could exchange for love charms or battlefield protection
Thoth, who inscribed special papyrus scrolls that followers could present at temples for blessings