Which company launched the first widely adopted AR 'virtual try-on' technology in retail, allowing customers to see how products would look on themselves before purchase?

Augmented Reality (AR) has transformed how consumers interact with products before purchasing. This technology allows shoppers to visualize items in their own space through digital overlays on real-world environments. From virtual try-ons for clothing to seeing how furniture fits in your home, AR has become a game-changer for reducing return rates and enhancing customer satisfaction. Test your knowledge about the pioneering developments that brought AR to the retail landscape!

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L'Oréal with their 'ModiFace' technology (2018)
Amazon with their 'AR View' feature (2017)
IKEA with their 'Place' app (2013)
Warby Parker with their virtual eyeglass try-on (2019)