Which brand mascot holds the Guinness World Record for being the longest continuously used corporate mascot, having represented its brand since 1904?

Think you know your iconic brand mascots? Test your knowledge about the longest-running brand mascots that have earned their place in the Guinness World Records! These enduring characters have become integral to their brand identities, creating instant recognition across generations and cultures. Some mascots have survived market changes, rebranding efforts, and evolving consumer preferences, becoming valuable corporate assets worth millions in brand equity.

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Michelin Man (Bibendum) for Michelin Tires
Mr. Peanut for Planters
Tony the Tiger for Kellogg's Frosted Flakes
Morton Salt Girl for Morton Salt