Which global retailer launched the 'Festival of Light' visual merchandising campaign that incorporated authentic Diwali traditions while avoiding cultural appropriation?

Visual merchandising strategies often incorporate cultural traditions to create authentic connections with consumers. Major retailers invest significantly in visual storytelling that resonates with local cultural practices during festivals and important cultural events. This trivia tests your knowledge of how global retailers have successfully integrated cultural elements into their visual merchandising strategies to boost engagement and sales.

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Selfridges, with their award-winning 2019 window displays featuring artisan-crafted diyas and contemporary light installations designed in collaboration with Indian artists
Macy's, with their 2018 'Lights of the World' campaign that featured mechanized puppets depicting Diwali celebrations
Galeries Lafayette, with their 2020 illuminated façade projection mapping that told the story of Rama and Sita
Harrods, with their 2021 in-store rangoli competition and marketplace featuring traditional South Asian crafts