Which mathematics textbook publisher first implemented 'adaptive learning algorithms' that personalized content based on student performance data, revolutionizing the industry in 2012?

Educational publishers use sophisticated analytics to design and market mathematics textbooks. These retail strategies involve detailed customer segmentation, usage pattern analysis, and personalization algorithms that determine content presentation. This poll tests your knowledge of a notable case study in mathematics educational publishing where retail analytics dramatically impacted product development.

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Pearson Education with their 'MyMathLab' platform
McGraw-Hill with their 'ALEKS' system
Wiley with their 'WileyPLUS' interactive learning environment
Cengage Learning with their 'WebAssign' platform