Which global retail brand deliberately incorporated the Norse mythology symbol 'Vegvísir' (Viking compass) into their store layout design to symbolize 'helping customers find their way' through shopping journeys?

Throughout history, mythological symbols have been powerful tools for communication. Today's retail brands often tap into this ancient power, using folklore-inspired elements in their logos and brand identities to evoke specific emotions and cultural connections. This poll tests your knowledge about how mythological symbols have been strategically incorporated into major retail brand identities.

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IKEA
H&M
Anthropologie
Urban Outfitters