Which marketing campaign is credited with increasing telescope sales by over 200% and creating the largest surge in amateur astronomy participation since the 1960s space race?

In the competitive world of astronomy retail and technology, companies often launch innovative marketing campaigns to capture public imagination and boost interest in stargazing and space exploration. One particular campaign stands out for its unprecedented success in transforming how the general public engages with astronomy products. Test your knowledge about this groundbreaking marketing strategy that changed the astronomy retail landscape!

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Celestron's 'Bring the Universe Home' campaign featuring live-streamed celestial events and celebrity astronomers
SpaceX's 'Starlink Satellite Train' observations, which inadvertently became the most successful marketing tool for astronomical equipment
Meade Instruments' 'Dark Sky Initiative' that partnered with national parks to create astronomy tourism packages
NASA/Orion Telescopes' collaborative 'Backyard Discoveries' campaign that guaranteed users could photograph deep space objects