Which film franchise is credited with revolutionizing product placement through a deal that reportedly earned the studio $45 million and featured the product as a central plot element?

Product placement and brand integration have become sophisticated storytelling tools in modern film and television. From subtle background appearances to plot-driving brand partnerships, the art of product endorsement has evolved dramatically. This poll tests your knowledge of iconic product endorsements that changed the landscape of brand storytelling in entertainment. Do you know which brand collaborations made history and transformed how products appear in our favorite movies and shows?

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James Bond (Heineken deal in Skyfall)
E.T. (Reese's Pieces)
Cast Away (FedEx and Wilson)
Back to the Future (Nike, Pepsi, and DeLorean)