Which streaming platform first introduced the 'direct-to-artist' feature allowing musicians to upload music directly to the platform without a label or distributor?

The music industry has undergone massive digital transformation in recent decades, revolutionizing how artists release music and how fans discover and consume it. This trivia tests your knowledge about one of the most significant retail innovations that changed music consumption forever. Think about how digital platforms disrupted traditional music retail and created new opportunities for artists and listeners alike.

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SoundCloud
Spotify
Apple Music
Amazon Music