Which retailer launched the first innovation lab dedicated to testing in-store technologies, established in 2012 as a physical space for testing customer experience innovations?

Retail innovation labs are becoming crucial testing grounds for companies to experiment with cutting-edge technologies and customer experiences before wide-scale implementation. These dedicated spaces allow retailers to prototype, test, and refine next-generation shopping experiences in controlled environments. How well do you know which major companies are leading the way with their innovation centers?

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