Which 1982 film featured a groundbreaking product placement deal that resulted in a 65% sales increase for a candy brand, establishing a new model for product integration in cinema?

Product placement has become a multi-billion dollar industry in film and television, with brands paying top dollar to appear in popular productions. The integration of products into storylines has evolved from subtle appearances to sophisticated brand partnerships that can significantly impact consumer behavior. Test your knowledge about this influential marketing strategy that bridges entertainment and commerce!

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• E.T. the Extra-Terrestrial (Reese's Pieces)
• Tootsie (Tootsie Rolls)
• Rocky III (Wheaties)
• Blade Runner (Coca-Cola)

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