Which gaming collaboration broke records in 2020 by generating over $50 million in revenue from a single in-game concert event?

Brand collaborations have become a powerful strategy in the gaming industry, creating unique experiences and products that captivate players. From unexpected character crossovers to limited-edition merchandise, these partnerships have reshaped how games are marketed and experienced. Test your knowledge about one of the most financially successful gaming collaborations in recent years!

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• Travis Scott x Fortnite 'Astronomical' concert series
• Marshmello x Roblox 'Melloblox' virtual experience
• Ariana Grande x League of Legends 'Rift Tour'
• BTS x Minecraft 'Dynamite' music video premiere

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