Which psychological principle was most prominently used in the wildly successful tagline for 'Jaws' (1975): 'Don't go in the water'?

Film taglines and slogans are carefully crafted to create emotional connections and drive audience engagement. Behind these concise phrases lies sophisticated consumer psychology that can make or break a film's marketing campaign. This trivia tests your knowledge about the psychological techniques used in some of cinema's most successful taglines and how they influenced audience perception and box office performance.

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Loss aversion - emphasizing what viewers might lose (their safety) rather than what they might gain
Mere exposure effect - repeating the phrase throughout the marketing campaign to build familiarity
Social proof - suggesting that everyone else was avoiding the water, so viewers should too
Paradox of choice - simplifying the decision-making process by offering only one clear directive