Which innovative voter engagement strategy, inspired by retail customer experience design, was credited with achieving record-breaking 15% increase in youth voter turnout during the 2019 Indian general election?

In recent years, governments worldwide have been adopting retail-inspired customer engagement strategies to improve citizen services. From digital voting platforms to personalized government portals, the public sector is embracing product design principles to enhance civic participation. This poll tests your knowledge about a groundbreaking government initiative that applied retail customer engagement strategies to dramatically increase voter turnout in a major democracy.

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