Which game company first successfully hosted a major virtual concert that attracted over 10 million live viewers, revolutionizing in-game marketing events?

The gaming industry has pioneered innovative marketing strategies in virtual spaces. From in-game advertising to virtual events that attract millions of concurrent users, gaming platforms have transformed how brands connect with digital audiences. Test your knowledge about a groundbreaking marketing moment that changed how companies approach virtual world promotions!

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Epic Games (Fortnite) with Marshmello's concert in 2019
Roblox with Lil Nas X's concert in 2020
Minecraft with Block by Blockwest festival in 2020
Second Life with U2's virtual concert in 2008