Which transportation company was the first to introduce a loyalty program that allowed customers to earn points based on distance traveled rather than money spent?

In the competitive transportation industry, loyalty programs have become a crucial strategy for retaining customers and increasing lifetime value. From airlines to ride-sharing services, transportation companies have pioneered unique approaches to customer loyalty. This poll tests your knowledge about a groundbreaking loyalty program innovation that changed how transportation companies approach customer retention.

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American Airlines (AAdvantage)
Greyhound Bus Lines (Road Rewards)
Hertz (Gold Plus Rewards)
Japan Railways (JR East)