Which major social media influencer partnership helped the James Webb Space Telescope's first images reach over 1 billion views within 24 hours of release?

The astronomy industry has evolved dramatically in how products and observatories market themselves to enthusiasts and scientists alike. From traditional academic channels to modern digital approaches, astronomy organizations have had to innovate their product development and marketing strategies to engage audiences in an increasingly competitive field. Test your knowledge about a recent influential collaboration that transformed how astronomy reaches the public.

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NASA's collaboration with TikTok creators through the #CosmicWonder campaign
The European Space Agency's Instagram partnership with National Geographic
The Webb Telescope's exclusive Twitter premiere with Elon Musk
YouTube's partnership with Neil deGrasse Tyson for a live unboxing event