Which literary phenomenon pioneered midnight release parties as a major product launch strategy, creating a template that many publishers now follow for major book releases?

In the world of literature, first editions of groundbreaking books can become cultural touchstones and valuable collectibles. Publishers often use special packaging, limited runs, and creative marketing to generate excitement around major literary debuts. Test your knowledge about one of the most innovative book product launches in modern publishing history that forever changed how literary works are released to the public.

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Harry Potter series by J.K. Rowling
The Da Vinci Code by Dan Brown
Twilight series by Stephenie Meyer
The Lord of the Rings trilogy by J.R.R. Tolkien