Which famous performing arts marketing strategy first introduced the concept of 'rush tickets' that revolutionized audience accessibility?

The performing arts industry has created some of the most innovative marketing campaigns in entertainment history. From Broadway sensations to symphony orchestras, these institutions have pioneered unique strategies to fill seats and create buzz. This trivia question tests your knowledge of a groundbreaking marketing approach that changed how performing arts venues connect with audiences and drive ticket sales.

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TKTS Booth in Times Square (1973) - offering same-day discounted Broadway tickets
Metropolitan Opera's 'Opera for All' campaign (1985) - offering standing room tickets via lottery
Royal Shakespeare Company's 'Youth Pass' program (1980) - offering discounted season subscriptions to students
Lincoln Center's 'Arts for Anyone' initiative (1990) - offering pay-what-you-can performances on Mondays