Which company introduced the first modern retail loyalty program in 1981, revolutionizing customer retention with a system that tracked purchases and rewarded frequent shoppers?

Before digital rewards apps and plastic cards, loyalty programs had humble beginnings that transformed retail shopping habits. These innovative marketing strategies have evolved dramatically over the decades, creating the foundation for the sophisticated customer retention systems we see today. Test your knowledge about the origins of these retail pioneers that first recognized the value of customer loyalty!

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• American Airlines (AAdvantage)
• Sperry & Hutchinson (S&H Green Stamps)
• Betty Crocker (Points Program)
• Sears Roebuck (Catalog Club)

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