Which architectural firm's groundbreaking 1978 marketing campaign introduced the concept of 'high-performance design' and featured the tagline 'Form Follows Performance'?

In the competitive world of architecture firms, marketing campaigns can define a firm's identity and propel them to international recognition. Some campaigns have become legendary in the industry, transforming not just how firms are perceived, but how architecture itself is marketed to clients and the public. Test your knowledge about one of the most influential architectural marketing campaigns that changed how design firms position themselves in the marketplace.

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Skidmore, Owings & Merrill (SOM)
Foster + Partners
Gensler
HOK (Hellmuth, Obata + Kassabaum)