Which language learning app's name comes from the Irish phrase 'is maith liom' (meaning 'I like/I love'), and leveraged this etymology in its award-winning 2019 'Origins' marketing campaign?

In the competitive world of language learning apps and linguistic services, companies must employ creative marketing strategies to stand out. One particular language learning app executed a brilliant marketing campaign in 2019 that played on the etymological origins of its name, resulting in a 78% increase in brand recognition. Test your knowledge of this linguistic product marketing triumph!

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