Which major music retailer launched its own streaming service in 2011 as an omnichannel strategy, but ultimately failed to compete with Spotify and Apple Music?

The music retail landscape has undergone dramatic transformations in the digital age. From physical record stores to digital downloads to streaming services, the way consumers access and purchase music has evolved significantly. This trivia question focuses on a pivotal retail omnichannel strategy that changed the music industry forever. Test your knowledge about how traditional music retailers adapted (or failed to adapt) to the digital revolution!

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• Best Buy with 'Best Buy Music Unlimited'
• Tower Records with 'Tower Stream'
• HMV with 'HMV Digital'
• Virgin Megastores with 'Virgin Soundwave'

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