Which ancient civilization pioneered the first known customer loyalty program using clay tokens that customers could collect and exchange for discounts on future purchases?

While we often think of retail as a modern concept, ancient civilizations had sophisticated marketplaces with innovative customer loyalty and retail management practices. From the grand bazaars of Babylon to the Forum of Rome, merchants developed methods to attract and retain customers that would be recognizable to modern retailers. This poll tests your knowledge of the fascinating retail history of ancient civilizations and how they laid the groundwork for modern commerce.

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