In pricing strategy, what is the specific term for prices that end in .99 (like $19.99 instead of $20.00) that create the perception of a significantly lower price?

In the competitive business landscape, pricing strategy can make or break a product's success. Beyond simple cost-plus calculations, sophisticated psychological pricing techniques can dramatically influence consumer perception and purchasing decisions. This trivia question tests your knowledge about a specific psychological pricing phenomenon that has been proven to significantly impact sales across various markets.

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Charm pricing
Decoy pricing
Threshold illusion
Fractional discounting