Which major retailer launched the 'Artisan Project' that supports over 2,000 traditional craftspeople across 50 countries, helping preserve endangered cultural techniques while creating a $100M+ product line?

Cultural traditions have increasingly become a focal point in retail innovation. As consumers seek authentic experiences and connections to heritage, many retailers have found success by incorporating traditional craftsmanship, designs, and products into their offerings. This poll tests your knowledge about a notable retail success story that bridges cultural preservation with modern retail strategies.

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West Elm (Williams-Sonoma)
Anthropologie (URBN)
Pottery Barn (Williams-Sonoma)
World Market (Bed Bath & Beyond)