Which Broadway musical was the first to implement a viral digital lottery system that offered $10 front-row tickets, creating unprecedented social media engagement and lines of hopeful theatergoers?

The performing arts industry has evolved significantly in how it markets productions to audiences. Theater companies, dance troupes, and orchestras have adopted sophisticated marketing strategies to fill seats and create buzz. This trivia question explores a groundbreaking digital marketing innovation that transformed ticket sales for a major Broadway production. Test your knowledge about the intersection of performing arts and innovative marketing approaches!

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Hamilton
The Book of Mormon
Wicked
Dear Evan Hansen