Which major performing arts organization changed its decades-old slogan to "Where the Arts Come Alive" in 2018 as part of a rebranding effort to attract younger, more diverse audiences?

The performing arts industry has seen significant brand transformations over the years, with theaters, production companies, and entertainment venues adapting their marketing strategies to connect with modern audiences. This trivia question explores a major brand slogan shift that reflected changing audience demographics and digital engagement strategies in the performing arts sector.

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Lincoln Center for the Performing Arts
The Royal Shakespeare Company
Sydney Opera House
Metropolitan Opera