Which innovative digital marketing strategy helped 'Hamilton' become one of Broadway's most successful shows by creating unprecedented demand before its official premiere?

In the competitive world of performing arts, digital marketing strategies can make or break a production's success. Modern theaters and performing arts venues are increasingly adopting sophisticated marketing techniques to fill seats and create buzz around their productions. This poll tests your knowledge about a groundbreaking marketing approach that revolutionized Broadway ticket sales and audience engagement in recent years.

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The #Ham4Ham lottery program that created viral social media content through free mini-performances
A Netflix documentary series following the cast through rehearsals and opening night
AR smartphone app allowing users to virtually 'attend' the first three minutes of the show
Exclusive pre-release of the complete soundtrack on Spotify Premium one year before opening night