Which 1980s sneaker endorsement deal is widely credited with revolutionizing celebrity product partnerships and creating the modern sneaker culture phenomenon?

In the intersection of retail innovation and pop culture, certain product endorsements have transcended mere marketing to become cultural phenomena. One particular sneaker collaboration revolutionized how brands approach celebrity partnerships and transformed an athletic product into a cultural icon. This poll tests your knowledge of this pivotal moment in retail and pop culture history that continues to influence consumer trends and brand strategies decades later.

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Nike Air Jordan with Michael Jordan (1984)
Adidas with Run-DMC (1986)
Reebok Pump with Dominique Wilkins (1989)
Converse with Magic Johnson (1979)