Which famous astrophysicist collaborated with Celestron in 2014 to create a signature telescope line designed specifically to make astronomy more accessible to beginners?

The astronomy industry has seen remarkable product design innovations and marketing strategies to capture the imagination of both amateur stargazers and professional astronomers. From telescopes to astrophotography equipment, companies have created distinctive brand identities to stand out in this specialized market. Test your knowledge about some interesting product marketing decisions in the astronomy industry!

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Neil deGrasse Tyson
Brian Cox
Michio Kaku
Carl Sagan (posthumously licensed)