Which company first transformed Singles' Day (11.11) into a major shopping festival in China before it spread globally?

Singles' Day (November 11 or 11.11) has transformed from an anti-Valentine's celebration among Chinese university students into the world's largest shopping event. This retail phenomenon showcases how geographic retail traditions can expand globally and revolutionize e-commerce patterns. Test your knowledge about this geographic retail innovation that has redefined shopping festivals worldwide and continues to break sales records annually.

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