Which neuromarketing technique involves intentionally placing higher-priced items first in a display sequence to make subsequent items seem more reasonably priced?

In today's competitive marketplace, retailers and marketers are increasingly turning to neuroscience to understand consumer behavior. Neuromarketing—the study of how our brains respond to marketing stimuli—has revolutionized how products are designed, displayed, and promoted. This trivia question explores one of the fascinating techniques used by major retailers to influence purchasing decisions through subtle psychological triggers. Test your knowledge of how modern retail environments are scientifically engineered to guide consumer choices.

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Price anchoring
Scarcity framing
Sensory congruence
Decision fatigue induction