Which sports apparel company pioneered the concept of the 'brand house' retail experience, featuring interactive zones where customers could test products in simulated athletic environments?

Test your knowledge about the evolution of sports merchandise and retail experiences! The sports retail industry has transformed dramatically over the past few decades, turning team loyalty into a multi-billion dollar business. From basic jerseys to high-tech performance wear and immersive store experiences, sports retailers have pioneered innovative approaches to connect with fans and athletes alike. How well do you know the game-changing retail innovations that shaped the sports merchandise landscape?

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Nike, with its first Nike Town opening in Portland in 1990
Under Armour, launching its first experience-focused store in Baltimore in 2013
Adidas, introducing its first interactive concept store in New York in 2002
Puma, debuting its 'Forever Faster' experiential retail format in Boston in 2008