Which automotive marketing campaign was the first to entirely shift away from traditional vehicle features to focus exclusively on the in-car technology experience?

The transportation industry has seen some groundbreaking marketing campaigns that have shaped consumer perception and driven innovation. These campaigns often reflect shifting consumer priorities, technological advancements, and changing cultural values. Test your knowledge of how transportation brands have positioned themselves through memorable marketing strategies that transformed the industry landscape and consumer expectations.

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BMW's 2001 'The Ultimate Driving Machine' campaign
Audi's 2016 'Intelligence is the new rock and roll' campaign
Tesla's 2012 'Model S Reveal' campaign
Mercedes-Benz's 2014 'The Best or Nothing' technology showcase