Which innovative retail strategy was pioneered by the Broadway musical 'Hamilton' that revolutionized performing arts merchandise sales?

In the performing arts world, retail experiences have evolved dramatically to enhance audience engagement and create new revenue streams. Theaters, dance companies, and music venues increasingly employ innovative retail strategies that blend physical memorabilia with digital experiences. Test your knowledge about how the performing arts industry has revolutionized its approach to merchandise and retail experiences for patrons.

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Pop-up experiential retail spaces that recreated the show's set pieces where fans could purchase merchandise
The #Ham4Ham digital lottery system that included exclusive merchandise offers for lottery participants
Virtual reality headsets allowing remote viewers to shop backstage areas during intermission
RFID-enabled playbills that unlocked special merchandise discounts when scanned at venue retail locations