Which iconic brand tagline was originally created as a temporary placeholder by an art director who scribbled it on a tissue during a meeting?

Marketing taglines can become as recognizable as the brands themselves, sometimes outliving specific products or campaigns. Behind many famous slogans are fascinating stories of creative inspiration, cultural moments, or even happy accidents. Test your knowledge about the origins of some of the most memorable brand taglines in pop culture history. Do you know which famous slogan was actually created as a temporary placeholder but resonated so well it became permanent?

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• Nike's 'Just Do It'
• Apple's 'Think Different'
• McDonald's 'I'm Lovin' It'
• L'Oréal's 'Because You're Worth It'

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